
Does it...
Limit key points
Keep key points clear
Make sure the reader knows what you want them to do
Present most important information first ensuring that the sequence flows smoothly
Cluster similar information using bolded and underlined headings, subheadings, and bullets
Keep your words short avoiding technical language
Direct the material toward the targeted culture
Speak directly to the audience as though talking to a friend
Make your cover is appealing so that it will grab the attention of your reader
Use visuals for illustration of key points rather than for decoration
Use visuals that enforce positive behavior instead of discouraging negative behavior
Use at least a 12 point font leaving plenty of white space within the document
Consider a larger font for older adults
Use a consistent font throughout
Select non-glare paper for older adult populations
Limit the amount of information on each page to avoid overwhelming the reader
Keep It Short & Simple!
Centers for Disease Control and Prevention. (1999). Scientific and Technical Information Simply Put. Retrieved on January 24, 2006 from http://www.cdc.gov/od/oc/simpput.pdf
National Cancer Institute. (1994). Clear & Simple Developing Effective Print Materials for Low-literature Readers. USA: NIH Publication.
Now that you have completed the instructional materials, test yourself with the self assessment:
